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Dairy production · Nigeria

JoseyRich

Greek yoghurt, ice cream, milkshakes and Yogo Fura — set thick, kept cold, and carried to you by rider.

Made with love from Josey Rich

A gloved hand holding a 500 ml bottle of Josey Rich drinkable Greek yoghurt, its blue label reading HIGH IN PROBIOTICS and LOW FAT.
  • Greek Yoghurt
  • Yogo Fura
  • Milkshakes
  • Ice Cream
  • Parfaits
  • Drinkable

Her mission, in her words

To provide high-quality products that bring joy and wholesome nourishment to every household.

Josephine Owoyemi, founder

What she makes

Six Josey Rich Greek Yoghurt tubs stacked on a wooden kitchen table — three in white and sage marked UNSWEETENED, three in navy marked SWEETENED.

01

The tub

Greek yoghurt, sweetened or not.

Set thick enough to hold a spoon upright, in navy for sweetened and sage for unsweetened. Every lid carries the same line: made with love from Josey Rich.

from ₦3,800

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A gloved hand holding a 500 ml bottle of Josey Rich Yogo Fura, its amber label printed with dates, nuts and pistachios above the words YOGHURT BLEND, MILLET WITH MIXED FRUITS.

02

The bottle

Drinkable yoghurt, and Yogo Fura.

The same yoghurt thinned to drink from the bottle — high in probiotics, low in fat — and beside it Yogo Fura, blended with millet and mixed fruit.

from ₦2,500

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Six Josey Rich milkshake bottles on a dark wooden table — pink strawberry, cream vanilla and brown chocolate, each labelled with its flavour.

03

The shake

Strawberry, vanilla, chocolate.

Three milkshakes, three labels, one bottle shape. Nothing on them that is not milk, fruit and sugar.

from ₦1,500

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A macro study of strawberry cream marbled through pale ribbons.

04

The cup

Ice cream, by the scoop and by the tub.

Vanilla, strawberry, chocolate, banana and coconut, in three cup sizes. Priced by how much you want rather than by which one.

from ₦700

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Two clear trays of yoghurt topped with granola, almonds, raisins, red grapes, kiwi and halved strawberries, on a steel counter.

05

The tray

Parfaits, built to be carried in.

Yoghurt and granola under almonds, cashews, walnuts, raisins and dates, finished with kiwi, pomegranate, dragon fruit and strawberry. By the cup, the tray, or three litres.

from ₦6,000

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The cold room

The chain is short
because the chain is hers.

Everything is made, packed and frozen in one place, then it either goes out with a rider or you come and collect it. There is no third party in the middle keeping it cold — which is the whole reason it arrives the way it left.

Getting it to you

Rider delivery

For a single order, a rider carries it to your door once the order is settled.

Bulk pickup

Buying in bulk, you come and collect. That is how she described it, and it is why the cold chain stays short.

8 things she makes.
All of them cold.

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